热门标签

皇冠管理端登3手机:Staying relevant in trying times

时间:2周前   阅读:4   评论:1

博彩平台网址大全www.99cx.vip)是一个开放皇冠体育网址代理APP下载、皇冠体育网址会员APP下载、皇冠体育网址线路APP下载、皇冠体育网址登录APP下载的官方平台。博彩平台网址大全上博彩平台网址大全登录线路、博彩平台网址大全代理网址更新最快。博彩平台网址大全开放皇冠官方会员注册、皇冠官方代理开户等业务。

UEM Sunrise Bhd chief marketing officer Kenny Wong said by and large, there should be minimal impact to Malaysian or international brands with Malaysian presence due to the geopolitical conflict like the Russia-Ukraine war.

PETALING JAYA: For brands to make an impact in the current challenging climate, they should be relevant to the current generation, have a purpose, uphold trust and authenticity, among others, according to marketers.

UEM Sunrise Bhd chief marketing officer Kenny Wong said by and large, there should be minimal impact to Malaysian or international brands with Malaysian presence due to the geopolitical conflict like the Russia-Ukraine war.

However, he told StarBiz that the younger generation today would always tend to gravitate and relate to brands that could reflect their own preferences, lifestyle and values.

For example, he said the “woke” generation may prefer to support brands which endorse causes and values that promote gender equality, sustainability and fair trade.

“Essentially, brands which are relevant and resonate with the ‘now’ generation like ours will be able to ride these challenges by identifying with basic principles of humanity instead of riding on trends just to stay relevant.

“What is key for us is to put our customers at the core with the brand and product offerings weaved in around them.

,

皇冠管理端登3手机www.hg108.vip)实时更新发布最新最快最有效的皇冠管理端登3手机网址,包括新2登3手机网址,新2登3备用网址,皇冠登3最新网址,新2足球登3网址,新2网址大全。

,

“In the context of understanding the growing concerns pertaining to environmental, social and governance (ESG) aspects, we are taking the right steps in our prioritisation of sustainability through the UEM Sunrise Sustainability Blueprint 1.0,” Wong said.

Mondelez International marketing director for Malaysia and Singapore Arpan Sur said brands that hold themselves to the highest level of trust and authenticity would be better equipped to emerge stronger from trying times.

Sur: Creating real, human connections with purpose will be the best way forward for brands to win with consumers in the future.

These characteristics would remain important going forward, but consumer value, behaviour and their priorities would continue to evolve, he said.

“Creating real, human connections with purpose will be the best way forward for brands to win with consumers in the future.

“Beyond just having quality products at good prices, brands must be able to adapt quickly, respond to changes and execute effectively with a consistent strategy in place,” Arpan said.

At Mondelez, he said its strategy has always pivoted around consumers. Its “humaning” approach has enabled the snacking giant to develop deeper connections and trust with consumers.

上一篇:新2手机网址(www.m10086.com)

下一篇:皇冠足球信用平台出租(www.hg108.vip):Tháng đi 3.000 km, nên mua Hyundai Santa Fe máy dầu hay máy xăng?

网友评论

  • 2023-01-26 00:06:44

    Balakliia là một trong những khu vực đầu tiên Ukraine tuyên bố giải phóng ở vùng Kharkov. Với dân số khoảng 27.000 người trước khi xung đột xảy ra, thành phố này nhỏ hơn Izyum và Kupyansk. Tuy nhiên, Balakliia nằm gần tuyến cao tốc M-03 có vai trò quan trọng về mặt chiến lược trên tuyến đường từ thành phố Kharkov đến Izyum.害,赞就完事儿了